Who We Are


We’re an advisory and coaching practice that seeks to re-ignite the JOY of doing business. We guide growth-oriented business leaders to prosper through a JOYFUL transformation of their teams, departments and organizations. We support an exclusive group of heart-driven organizations and their leaders to enhance performance, build strong teams and lead through challenging times.


The meaning of the robin bird is to bring hope, renewal, and rebirth. It symbolizes new beginnings, new projects, and a sign of good things to come. We believe that in every situation, there is always hope, and a chance for renewal, rebirth and JOY. That your greatest challenges will lead you to your greatest super power and that NOW is always the best time for a new beginning.


Founder and principal advisor, Jennifer Cavender, has over 20 years of experience as a CPA, leading audit teams and advising businesses in their pursuit of growth and problem solving. She has now dedicated the next chapter of her professional life to working intimately with inspiring business leaders and their teams to create more Joy.


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